Tools
User Persona Template
User personas are a powerful tool used by brands at all levels. This template provides a simple framework to craft one or more actionable personas for your project or strategy.
Stay curious..
Edward Snowden, the man who risked everything to expose the US government’s system of mass surveillance, reveals for the first time the story of his life, including how he helped to build that system and what motivated him to try to bring it down.
Edward Snowden
David's Notes: If you work in digital, I believe you should be aware of everything that impacts and shapes the space. This book is a great revelation on the way that governments and institutions use digital means to achieve their respective mandates, for good or bad.
Broken Money explores the history of money through the lens of technology. Politics can affect things temporarily and locally, but technology is what drives things forward globally and permanently. The book's goal is for the reader to walk away with a deep understanding of money and monetary history, both in terms of theoretical foundations and in terms of practical implications.
Lyn Alden
David's Notes: This is one of the most profound books I’ve read on the flaws in our monetary systems. It might not seem like the most exciting topic, but I highly recommend it to understand the current state of global finance, how recent innovations are reshaping money, and how it impacts everyone — including how you can turn this knowledge to your advantage.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.
Eric Ries
David's Notes: A must-read for anyone serious about turning ideas into successful businesses. It breaks down how to test, adapt, and grow without wasting time or resources. I recommend it to anyone looking to build smarter and faster—this book will change how you think about starting and scaling.
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.
Eric Schmidt | Jonathan Rosenberg | Alan Eagle
David's Notes: This is an inspiring book on leadership and teamwork. Bill Campbell’s story and lessons resonate deeply because they’re not about flashy strategies — they’re about trust, empathy, and helping others succeed. What I love most is how practical and relatable it feels—this book isn’t just for CEOs, it’s for anyone who wants to lead with heart and make a real impact.
In his final book, the late Henry Kissinger joins forces with two leading technologists to mount a profound exploration of the epochal challenges and opportunities presented by the revolution in Artificial Intelligence.
Henry A. Kissinger | Eric Schmidt | Craig Mundie
David's Notes: This is a thought-provoking journey into the crossroads of AI and humanity. In 272 pages, it challenges you to ponder how technology is reshaping not just our future but the essence of what it means to be human. It’s a compelling read for anyone curious about the intersection of innovation and philosophy—equal parts sobering and inspiring.
The world doesn’t need another framework or theory. The Mom Test skips all that and gets to the hands-on challenges. How to avoid biased feedback? How to write an email that makes people want to talk to you? How to figure out whether someone is really going to buy? It’s all in here.
Rob Fitzpatric
David's Notes: The Mom Test by Rob Fitzpatrick is my go-to recommendation for anyone who says, ‘I have a million-dollar idea.’. In just 136 pages, it teaches you how to ask the right questions and turn vague concepts into impactful ideas. It’s a light yet powerful read—perfect for a weekend getaway or a coffee-fueled brainstorming session.